Pardon Me,

The Grey Poupon trademark phrase has made an official comeback nearly 25 years since it first aired. The relaunch of the commercial, which is strikingly similar to the original, stirred a lot of positive feedback from audiences during the Superbowl. And for good reason.

If advertising is entirely about generating likability, the makers of Grey Poupon do a damn good job. The commercial is simple and understated but still funny as hell. Who doesn't like someone that's able to laugh at themselves? It's the same idea that contributes to the success of this commercial. Grey Poupon is that curiously manicured, Upper West Side prep school p that you would definitely not want to hangout with... except he's fucking hilarious. That's the idea.

Grey Poupon has generated a likable and relevant persona that does not go out of style. It's the polo-playing Brit that every American loves to hate, and it's perfect. But of course.